Mountain Equipment brand profile in the UK 2022
How high is the brand awareness of Mountain Equipment in the UK?
When it comes to outdoor fashion users, brand awareness of Mountain Equipment is at 41% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mountain Equipment in the UK?
In total, 8% of UK outdoor fashion users say they like Mountain Equipment. However, in actuality, among the 41% of UK respondents who know Mountain Equipment, 20% of people like the brand.
What is the usage share of Mountain Equipment in the UK?
All in all, 5% of outdoor fashion users in the UK use Mountain Equipment. That means, of the 41% who know the brand, 12% use them.
How loyal are the owners of Mountain Equipment?
Around 3% of outdoor fashion users in the UK say they are likely to use Mountain Equipment again. Set in relation to the 5% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Mountain Equipment in the UK?
In September 2022, about 6% of UK outdoor fashion users had heard about Mountain Equipment in the media, on social media, or in advertising over the past three months. Of the 41% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Mountain Equipment in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to outdoor fashion users, brand awareness of Mountain Equipment is at 41% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mountain Equipment in the UK?
In total, 8% of UK outdoor fashion users say they like Mountain Equipment. However, in actuality, among the 41% of UK respondents who know Mountain Equipment, 20% of people like the brand.
What is the usage share of Mountain Equipment in the UK?
All in all, 5% of outdoor fashion users in the UK use Mountain Equipment. That means, of the 41% who know the brand, 12% use them.
How loyal are the owners of Mountain Equipment?
Around 3% of outdoor fashion users in the UK say they are likely to use Mountain Equipment again. Set in relation to the 5% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Mountain Equipment in the UK?
In September 2022, about 6% of UK outdoor fashion users had heard about Mountain Equipment in the media, on social media, or in advertising over the past three months. Of the 41% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Mountain Equipment in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
