Chloé brand profile in the UK 2022
How high is the brand awareness of Chloé in the UK?
When it comes to luxury fashion users, brand awareness of Chloé is at 69% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chloé in the UK?
In total, 21% of UK luxury fashion users say they like Chloé. However, in actuality, among the 69% of UK respondents who know Chloé, 30% of people like the brand.
What is the usage share of Chloé in the UK?
All in all, 13% of luxury fashion users in the UK use Chloé. That means, of the 69% who know the brand, 19% use them.
How loyal are the owners of Chloé?
Around 7% of luxury fashion users in the UK say they are likely to use Chloé again. Set in relation to the 13% usage share of the brand, this means that 54% of their owners show loyalty to the brand.
What's the buzz around Chloé in the UK?
In September 2022, about 12% of UK luxury fashion users had heard about Chloé in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Chloé in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to luxury fashion users, brand awareness of Chloé is at 69% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chloé in the UK?
In total, 21% of UK luxury fashion users say they like Chloé. However, in actuality, among the 69% of UK respondents who know Chloé, 30% of people like the brand.
What is the usage share of Chloé in the UK?
All in all, 13% of luxury fashion users in the UK use Chloé. That means, of the 69% who know the brand, 19% use them.
How loyal are the owners of Chloé?
Around 7% of luxury fashion users in the UK say they are likely to use Chloé again. Set in relation to the 13% usage share of the brand, this means that 54% of their owners show loyalty to the brand.
What's the buzz around Chloé in the UK?
In September 2022, about 12% of UK luxury fashion users had heard about Chloé in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Chloé in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
