Dolce & Gabbana brand profile in the UK 2022
When it comes to luxury fashion users, brand awareness of Dolce & Gabbana is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dolce & Gabbana in the UK?
In total, 33% of UK luxury fashion users say they like Dolce & Gabbana. However, in actuality, among the 88% of UK respondents who know Dolce & Gabbana, 38% of people like the brand.
What is the usage share of Dolce & Gabbana in the UK?
All in all, 18% of luxury fashion users in the UK use Dolce & Gabbana. That means, of the 88% who know the brand, 20% use them.
How loyal are the owners of Dolce & Gabbana?
Around 11% of luxury fashion users in the UK say they are likely to use Dolce & Gabbana again. Set in relation to the 18% usage share of the brand, this means that 61% of their owners show loyalty to the brand.
What's the buzz around Dolce & Gabbana in the UK?
In September 2022, about 18% of UK luxury fashion users had heard about Dolce & Gabbana in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Dolce & Gabbana in the UK.
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