Craghoppers brand profile in the UK 2022
How high is the brand awareness of Craghoppers in the UK?
When it comes to outdoor fashion users, brand awareness of Craghoppers is at 45% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Craghoppers in the UK?
In total, 14% of UK outdoor fashion users say they like Craghoppers. However, in actuality, among the 45% of UK respondents who know Craghoppers, 31% of people like the brand.
What is the usage share of Craghoppers in the UK?
All in all, 12% of outdoor fashion users in the UK use Craghoppers. That means, of the 45% who know the brand, 27% use them.
How loyal are the owners of Craghoppers?
Around 8% of outdoor fashion users in the UK say they are likely to use Craghoppers again. Set in relation to the 12% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Craghoppers in the UK?
In September 2022, about 6% of UK outdoor fashion users had heard about Craghoppers in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Craghoppers in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to outdoor fashion users, brand awareness of Craghoppers is at 45% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Craghoppers in the UK?
In total, 14% of UK outdoor fashion users say they like Craghoppers. However, in actuality, among the 45% of UK respondents who know Craghoppers, 31% of people like the brand.
What is the usage share of Craghoppers in the UK?
All in all, 12% of outdoor fashion users in the UK use Craghoppers. That means, of the 45% who know the brand, 27% use them.
How loyal are the owners of Craghoppers?
Around 8% of outdoor fashion users in the UK say they are likely to use Craghoppers again. Set in relation to the 12% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Craghoppers in the UK?
In September 2022, about 6% of UK outdoor fashion users had heard about Craghoppers in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Craghoppers in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
