Ernest Jones brand profile in the UK 2022
How high is the brand awareness of Ernest Jones in the UK?
When it comes to jewelry owners, brand awareness of Ernest Jones is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ernest Jones in the UK?
In total, 27% of UK jewelry owners say they like Ernest Jones. However, in actuality, among the 81% of UK respondents who know Ernest Jones, 33% of people like the brand.
What is the usage share of Ernest Jones in the UK?
All in all, 21% of jewelry owners in the UK use Ernest Jones. That means, of the 81% who know the brand, 26% own them.
How loyal are the owners of Ernest Jones?
Around 14% of jewelry owners in the UK say they are likely to buy Ernest Jones again. Set in relation to the 21% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Ernest Jones in the UK?
In September 2022, about 14% of UK jewelry owners had heard about Ernest Jones in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Ernest Jones in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Ernest Jones is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ernest Jones in the UK?
In total, 27% of UK jewelry owners say they like Ernest Jones. However, in actuality, among the 81% of UK respondents who know Ernest Jones, 33% of people like the brand.
What is the usage share of Ernest Jones in the UK?
All in all, 21% of jewelry owners in the UK use Ernest Jones. That means, of the 81% who know the brand, 26% own them.
How loyal are the owners of Ernest Jones?
Around 14% of jewelry owners in the UK say they are likely to buy Ernest Jones again. Set in relation to the 21% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Ernest Jones in the UK?
In September 2022, about 14% of UK jewelry owners had heard about Ernest Jones in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Ernest Jones in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
