Off-White brand profile in the UK 2022
How high is the brand awareness of Off-White in the UK?
When it comes to luxury fashion users, brand awareness of Off-White is at 44% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Off-White in the UK?
In total, 13% of UK luxury fashion users say they like Off-White. However, in actuality, among the 44% of UK respondents who know Off-White, 30% of people like the brand.
What is the usage share of Off-White in the UK?
All in all, 7% of luxury fashion users in the UK use Off-White. That means, of the 44% who know the brand, 16% use them.
How loyal are the owners of Off-White?
Around 6% of luxury fashion users in the UK say they are likely to use Off-White again. Set in relation to the 7% usage share of the brand, this means that 86% of their owners show loyalty to the brand.
What's the buzz around Off-White in the UK?
In September 2022, about 5% of UK luxury fashion users had heard about Off-White in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Off-White in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to luxury fashion users, brand awareness of Off-White is at 44% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Off-White in the UK?
In total, 13% of UK luxury fashion users say they like Off-White. However, in actuality, among the 44% of UK respondents who know Off-White, 30% of people like the brand.
What is the usage share of Off-White in the UK?
All in all, 7% of luxury fashion users in the UK use Off-White. That means, of the 44% who know the brand, 16% use them.
How loyal are the owners of Off-White?
Around 6% of luxury fashion users in the UK say they are likely to use Off-White again. Set in relation to the 7% usage share of the brand, this means that 86% of their owners show loyalty to the brand.
What's the buzz around Off-White in the UK?
In September 2022, about 5% of UK luxury fashion users had heard about Off-White in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Off-White in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
