Tiffany & Co. brand profile in the UK 2022
When it comes to jewelry owners, brand awareness of Tiffany & Co. is at 89% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tiffany & Co. in the UK?
In total, 42% of UK jewelry owners say they like Tiffany & Co.. However, in actuality, among the 89% of UK respondents who know Tiffany & Co., 47% of people like the brand.
What is the usage share of Tiffany & Co. in the UK?
All in all, 23% of jewelry owners in the UK use Tiffany & Co.. That means, of the 89% who know the brand, 26% own them.
How loyal are the owners of Tiffany & Co.?
Around 16% of jewelry owners in the UK say they are likely to buy Tiffany & Co. again. Set in relation to the 23% usage share of the brand, this means that 70% of their owners show loyalty to the brand.
What's the buzz around Tiffany & Co. in the UK?
In September 2022, about 15% of UK jewelry owners had heard about Tiffany & Co. in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Tiffany & Co. in the UK.
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