Valentino brand profile in the UK 2022
When it comes to luxury fashion users, brand awareness of Valentino is at 79% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Valentino in the UK?
In total, 21% of UK luxury fashion users say they like Valentino. However, in actuality, among the 79% of UK respondents who know Valentino, 27% of people like the brand.
What is the usage share of Valentino in the UK?
All in all, 8% of luxury fashion users in the UK use Valentino. That means, of the 79% who know the brand, 10% use them.
How loyal are the owners of Valentino?
Around 6% of luxury fashion users in the UK say they are likely to use Valentino again. Set in relation to the 8% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Valentino in the UK?
In September 2022, about 8% of UK luxury fashion users had heard about Valentino in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Valentino in the UK.
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