Van Cleef & Arpels brand profile in the UK 2022
How high is the brand awareness of Van Cleef & Arpels in the UK?
When it comes to jewelry owners, brand awareness of Van Cleef & Arpels is at 33% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Van Cleef & Arpels in the UK?
In total, 8% of UK jewelry owners say they like Van Cleef & Arpels. However, in actuality, among the 33% of UK respondents who know Van Cleef & Arpels, 24% of people like the brand.
What is the usage share of Van Cleef & Arpels in the UK?
All in all, 4% of jewelry owners in the UK use Van Cleef & Arpels. That means, of the 33% who know the brand, 12% own them.
How loyal are the owners of Van Cleef & Arpels?
Around 2% of jewelry owners in the UK say they are likely to buy Van Cleef & Arpels again. Set in relation to the 4% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Van Cleef & Arpels in the UK?
In September 2022, about 2% of UK jewelry owners had heard about Van Cleef & Arpels in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Van Cleef & Arpels in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Van Cleef & Arpels is at 33% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Van Cleef & Arpels in the UK?
In total, 8% of UK jewelry owners say they like Van Cleef & Arpels. However, in actuality, among the 33% of UK respondents who know Van Cleef & Arpels, 24% of people like the brand.
What is the usage share of Van Cleef & Arpels in the UK?
All in all, 4% of jewelry owners in the UK use Van Cleef & Arpels. That means, of the 33% who know the brand, 12% own them.
How loyal are the owners of Van Cleef & Arpels?
Around 2% of jewelry owners in the UK say they are likely to buy Van Cleef & Arpels again. Set in relation to the 4% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Van Cleef & Arpels in the UK?
In September 2022, about 2% of UK jewelry owners had heard about Van Cleef & Arpels in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Van Cleef & Arpels in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
