Alexander McQueen brand profile in the UK 2023
How high is the brand awareness of Alexander McQueen in the UK?
When it comes to luxury fashion users, brand awareness of Alexander McQueen is at 67 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Alexander McQueen in the UK?
In total, 13 percent of UK luxury fashion users say they like Alexander McQueen. However, in actuality, among the 67 percent of UK respondents who know Alexander McQueen, 19 percent of people like the brand.
What is the usage share of Alexander McQueen in the UK?
All in all, 8 percent of luxury fashion users in the UK use Alexander McQueen. That means, of the 67 percent who know the brand, 12 percent use them.
How loyal are the owners of Alexander McQueen?
Around 5 percent of luxury fashion users in the UK say they are likely to use Alexander McQueen again. Set in relation to the 8 percent usage share of the brand, this means that 63 percent of their owners show loyalty to the brand.
What's the buzz around Alexander McQueen in the UK?
In November 2023, about 8 percent of UK luxury fashion users had heard about Alexander McQueen in the media, on social media, or in advertising over the past three months. Of the 67 percent who know the brand, that's 12 percent, meaning at the time of the survey there's little buzz around Alexander McQueen in the UK.
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