Rotary brand profile in the United States 2022
When it comes to watches users, brand awareness of Rotary is at 36% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rotary in the United States?
In total, 7% of U.S. watches users say they like Rotary. However, in actuality, among the 36% of U.S. respondents who know Rotary, 19% of people like the brand.
What is the usage share of Rotary in the United States?
All in all, 4% of watches users in the United States use Rotary. That means, of the 36% who know the brand, 11% use them.
How loyal are the owners of Rotary?
Around 3% of watches users in the United States say they are likely to use Rotary again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Rotary in the United States?
In September 2022, about 4% of U.S. watches users had heard about Rotary in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Rotary in the United States.
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