Monica Vinader brand profile in the UK 2022
When it comes to jewelry owners, brand awareness of Monica Vinader is at 30% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Monica Vinader in the UK?
In total, 10% of UK jewelry owners say they like Monica Vinader. However, in actuality, among the 30% of UK respondents who know Monica Vinader, 33% of people like the brand.
What is the usage share of Monica Vinader in the UK?
All in all, 6% of jewelry owners in the UK use Monica Vinader. That means, of the 30% who know the brand, 20% own them.
How loyal are the owners of Monica Vinader?
Around 4% of jewelry owners in the UK say they are likely to buy Monica Vinader again. Set in relation to the 6% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Monica Vinader in the UK?
In September 2022, about 5% of UK jewelry owners had heard about Monica Vinader in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Monica Vinader in the UK.
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