Timex brand profile in the United States 2022
How high is the brand awareness of Timex in the United States?
When it comes to watches users, brand awareness of Timex is at 73% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Timex in the United States?
In total, 29% of U.S. watches users say they like Timex. However, in actuality, among the 73% of U.S. respondents who know Timex, 40% of people like the brand.
What is the usage share of Timex in the United States?
All in all, 21% of watches users in the United States use Timex. That means, of the 73% who know the brand, 29% use them.
How loyal are the owners of Timex?
Around 16% of watches users in the United States say they are likely to use Timex again. Set in relation to the 21% usage share of the brand, this means that 76% of their owners show loyalty to the brand.
What's the buzz around Timex in the United States?
In September 2022, about 12% of U.S. watches users had heard about Timex in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Timex in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Timex is at 73% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Timex in the United States?
In total, 29% of U.S. watches users say they like Timex. However, in actuality, among the 73% of U.S. respondents who know Timex, 40% of people like the brand.
What is the usage share of Timex in the United States?
All in all, 21% of watches users in the United States use Timex. That means, of the 73% who know the brand, 29% use them.
How loyal are the owners of Timex?
Around 16% of watches users in the United States say they are likely to use Timex again. Set in relation to the 21% usage share of the brand, this means that 76% of their owners show loyalty to the brand.
What's the buzz around Timex in the United States?
In September 2022, about 12% of U.S. watches users had heard about Timex in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Timex in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
