Versace brand profile in the UK 2022
How high is the brand awareness of Versace in the UK?
When it comes to luxury fashion users, brand awareness of Versace is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Versace in the UK?
In total, 27% of UK luxury fashion users say they like Versace. However, in actuality, among the 87% of UK respondents who know Versace, 31% of people like the brand.
What is the usage share of Versace in the UK?
All in all, 14% of luxury fashion users in the UK use Versace. That means, of the 87% who know the brand, 16% use them.
How loyal are the owners of Versace?
Around 10% of luxury fashion users in the UK say they are likely to use Versace again. Set in relation to the 14% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Versace in the UK?
In September 2022, about 12% of UK luxury fashion users had heard about Versace in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Versace in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to luxury fashion users, brand awareness of Versace is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Versace in the UK?
In total, 27% of UK luxury fashion users say they like Versace. However, in actuality, among the 87% of UK respondents who know Versace, 31% of people like the brand.
What is the usage share of Versace in the UK?
All in all, 14% of luxury fashion users in the UK use Versace. That means, of the 87% who know the brand, 16% use them.
How loyal are the owners of Versace?
Around 10% of luxury fashion users in the UK say they are likely to use Versace again. Set in relation to the 14% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Versace in the UK?
In September 2022, about 12% of UK luxury fashion users had heard about Versace in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Versace in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
