Chopard brand profile in the UK 2022
How high is the brand awareness of Chopard in the UK?
When it comes to jewelry owners, brand awareness of Chopard is at 30% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chopard in the UK?
In total, 8% of UK jewelry owners say they like Chopard. However, in actuality, among the 30% of UK respondents who know Chopard, 27% of people like the brand.
What is the usage share of Chopard in the UK?
All in all, 4% of jewelry owners in the UK use Chopard. That means, of the 30% who know the brand, 13% own them.
How loyal are the owners of Chopard?
Around 2% of jewelry owners in the UK say they are likely to buy Chopard again. Set in relation to the 4% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Chopard in the UK?
In September 2022, about 4% of UK jewelry owners had heard about Chopard in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Chopard in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Chopard is at 30% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chopard in the UK?
In total, 8% of UK jewelry owners say they like Chopard. However, in actuality, among the 30% of UK respondents who know Chopard, 27% of people like the brand.
What is the usage share of Chopard in the UK?
All in all, 4% of jewelry owners in the UK use Chopard. That means, of the 30% who know the brand, 13% own them.
How loyal are the owners of Chopard?
Around 2% of jewelry owners in the UK say they are likely to buy Chopard again. Set in relation to the 4% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Chopard in the UK?
In September 2022, about 4% of UK jewelry owners had heard about Chopard in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Chopard in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
