Patek Philippe brand profile in the United States 2022
When it comes to watches users, brand awareness of Patek Philippe is at 36% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Patek Philippe in the United States?
In total, 10% of U.S. watches users say they like Patek Philippe. However, in actuality, among the 36% of U.S. respondents who know Patek Philippe, 28% of people like the brand.
What is the usage share of Patek Philippe in the United States?
All in all, 5% of watches users in the United States use Patek Philippe. That means, of the 36% who know the brand, 14% use them.
How loyal are the owners of Patek Philippe?
Around 3% of watches users in the United States say they are likely to use Patek Philippe again. Set in relation to the 5% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Patek Philippe in the United States?
In September 2022, about 5% of U.S. watches users had heard about Patek Philippe in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Patek Philippe in the United States.
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