IWC brand profile in the United States 2022
How high is the brand awareness of IWC in the United States?
When it comes to watches users, brand awareness of IWC is at 29% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is IWC in the United States?
In total, 7% of U.S. watches users say they like IWC. However, in actuality, among the 29% of U.S. respondents who know IWC, 24% of people like the brand.
What is the usage share of IWC in the United States?
All in all, 5% of watches users in the United States use IWC. That means, of the 29% who know the brand, 17% use them.
How loyal are the owners of IWC?
Around 2% of watches users in the United States say they are likely to use IWC again. Set in relation to the 5% usage share of the brand, this means that 40% of their owners show loyalty to the brand.
What's the buzz around IWC in the United States?
In September 2022, about 6% of U.S. watches users had heard about IWC in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around IWC in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of IWC is at 29% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is IWC in the United States?
In total, 7% of U.S. watches users say they like IWC. However, in actuality, among the 29% of U.S. respondents who know IWC, 24% of people like the brand.
What is the usage share of IWC in the United States?
All in all, 5% of watches users in the United States use IWC. That means, of the 29% who know the brand, 17% use them.
How loyal are the owners of IWC?
Around 2% of watches users in the United States say they are likely to use IWC again. Set in relation to the 5% usage share of the brand, this means that 40% of their owners show loyalty to the brand.
What's the buzz around IWC in the United States?
In September 2022, about 6% of U.S. watches users had heard about IWC in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around IWC in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
