Givenchy brand profile in the UK 2022
How high is the brand awareness of Givenchy in the UK?
When it comes to luxury fashion users, brand awareness of Givenchy is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Givenchy in the UK?
In total, 24% of UK luxury fashion users say they like Givenchy. However, in actuality, among the 81% of UK respondents who know Givenchy, 30% of people like the brand.
What is the usage share of Givenchy in the UK?
All in all, 11% of luxury fashion users in the UK use Givenchy. That means, of the 81% who know the brand, 14% use them.
How loyal are the owners of Givenchy?
Around 7% of luxury fashion users in the UK say they are likely to use Givenchy again. Set in relation to the 11% usage share of the brand, this means that 64% of their owners show loyalty to the brand.
What's the buzz around Givenchy in the UK?
In September 2022, about 8% of UK luxury fashion users had heard about Givenchy in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Givenchy in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to luxury fashion users, brand awareness of Givenchy is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Givenchy in the UK?
In total, 24% of UK luxury fashion users say they like Givenchy. However, in actuality, among the 81% of UK respondents who know Givenchy, 30% of people like the brand.
What is the usage share of Givenchy in the UK?
All in all, 11% of luxury fashion users in the UK use Givenchy. That means, of the 81% who know the brand, 14% use them.
How loyal are the owners of Givenchy?
Around 7% of luxury fashion users in the UK say they are likely to use Givenchy again. Set in relation to the 11% usage share of the brand, this means that 64% of their owners show loyalty to the brand.
What's the buzz around Givenchy in the UK?
In September 2022, about 8% of UK luxury fashion users had heard about Givenchy in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Givenchy in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
