Bulgari brand profile in the UK 2022
How high is the brand awareness of Bulgari in the UK?
When it comes to jewelry owners, brand awareness of Bulgari is at 61% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bulgari in the UK?
In total, 17% of UK jewelry owners say they like Bulgari. However, in actuality, among the 61% of UK respondents who know Bulgari, 28% of people like the brand.
What is the usage share of Bulgari in the UK?
All in all, 7% of jewelry owners in the UK use Bulgari. That means, of the 61% who know the brand, 11% own them.
How loyal are the owners of Bulgari?
Around 5% of jewelry owners in the UK say they are likely to buy Bulgari again. Set in relation to the 7% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Bulgari in the UK?
In September 2022, about 8% of UK jewelry owners had heard about Bulgari in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Bulgari in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Bulgari is at 61% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bulgari in the UK?
In total, 17% of UK jewelry owners say they like Bulgari. However, in actuality, among the 61% of UK respondents who know Bulgari, 28% of people like the brand.
What is the usage share of Bulgari in the UK?
All in all, 7% of jewelry owners in the UK use Bulgari. That means, of the 61% who know the brand, 11% own them.
How loyal are the owners of Bulgari?
Around 5% of jewelry owners in the UK say they are likely to buy Bulgari again. Set in relation to the 7% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Bulgari in the UK?
In September 2022, about 8% of UK jewelry owners had heard about Bulgari in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Bulgari in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
