Hermès brand profile in the UK 2022
How high is the brand awareness of Hermès in the UK?
When it comes to jewelry owners, brand awareness of Hermès is at 66% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hermès in the UK?
In total, 20% of UK jewelry owners say they like Hermès. However, in actuality, among the 66% of UK respondents who know Hermès, 30% of people like the brand.
What is the usage share of Hermès in the UK?
All in all, 8% of jewelry owners in the UK use Hermès. That means, of the 66% who know the brand, 12% own them.
How loyal are the owners of Hermès?
Around 6% of jewelry owners in the UK say they are likely to buy Hermès again. Set in relation to the 8% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Hermès in the UK?
In September 2022, about 9% of UK jewelry owners had heard about Hermès in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Hermès in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Hermès is at 66% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hermès in the UK?
In total, 20% of UK jewelry owners say they like Hermès. However, in actuality, among the 66% of UK respondents who know Hermès, 30% of people like the brand.
What is the usage share of Hermès in the UK?
All in all, 8% of jewelry owners in the UK use Hermès. That means, of the 66% who know the brand, 12% own them.
How loyal are the owners of Hermès?
Around 6% of jewelry owners in the UK say they are likely to buy Hermès again. Set in relation to the 8% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Hermès in the UK?
In September 2022, about 9% of UK jewelry owners had heard about Hermès in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Hermès in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
