Cartier brand profile in the UK 2022
How high is the brand awareness of Cartier in the UK?
When it comes to jewelry owners, brand awareness of Cartier is at 84% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cartier in the UK?
In total, 37% of UK jewelry owners say they like Cartier. However, in actuality, among the 84% of UK respondents who know Cartier, 44% of people like the brand.
What is the usage share of Cartier in the UK?
All in all, 15% of jewelry owners in the UK use Cartier. That means, of the 84% who know the brand, 18% own them.
How loyal are the owners of Cartier?
Around 10% of jewelry owners in the UK say they are likely to buy Cartier again. Set in relation to the 15% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Cartier in the UK?
In September 2022, about 21% of UK jewelry owners had heard about Cartier in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Cartier in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Cartier is at 84% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cartier in the UK?
In total, 37% of UK jewelry owners say they like Cartier. However, in actuality, among the 84% of UK respondents who know Cartier, 44% of people like the brand.
What is the usage share of Cartier in the UK?
All in all, 15% of jewelry owners in the UK use Cartier. That means, of the 84% who know the brand, 18% own them.
How loyal are the owners of Cartier?
Around 10% of jewelry owners in the UK say they are likely to buy Cartier again. Set in relation to the 15% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Cartier in the UK?
In September 2022, about 21% of UK jewelry owners had heard about Cartier in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Cartier in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
