Audemars Piguet brand profile in the United States 2022
When it comes to watches users, brand awareness of Audemars Piguet is at 32% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Audemars Piguet in the United States?
In total, 8% of U.S. watches users say they like Audemars Piguet. However, in actuality, among the 32% of U.S. respondents who know Audemars Piguet, 25% of people like the brand.
What is the usage share of Audemars Piguet in the United States?
All in all, 5% of watches users in the United States use Audemars Piguet. That means, of the 32% who know the brand, 16% use them.
How loyal are the owners of Audemars Piguet?
Around 3% of watches users in the United States say they are likely to use Audemars Piguet again. Set in relation to the 5% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Audemars Piguet in the United States?
In September 2022, about 7% of U.S. watches users had heard about Audemars Piguet in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Audemars Piguet in the United States.
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