Citizen brand profile in the United States 2022
How high is the brand awareness of Citizen in the United States?
When it comes to watches users, brand awareness of Citizen is at 60% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Citizen in the United States?
In total, 23% of U.S. watches users say they like Citizen. However, in actuality, among the 60% of U.S. respondents who know Citizen, 38% of people like the brand.
What is the usage share of Citizen in the United States?
All in all, 17% of watches users in the United States use Citizen. That means, of the 60% who know the brand, 28% use them.
How loyal are the owners of Citizen?
Around 11% of watches users in the United States say they are likely to use Citizen again. Set in relation to the 17% usage share of the brand, this means that 65% of their owners show loyalty to the brand.
What's the buzz around Citizen in the United States?
In September 2022, about 16% of U.S. watches users had heard about Citizen in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Citizen in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Citizen is at 60% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Citizen in the United States?
In total, 23% of U.S. watches users say they like Citizen. However, in actuality, among the 60% of U.S. respondents who know Citizen, 38% of people like the brand.
What is the usage share of Citizen in the United States?
All in all, 17% of watches users in the United States use Citizen. That means, of the 60% who know the brand, 28% use them.
How loyal are the owners of Citizen?
Around 11% of watches users in the United States say they are likely to use Citizen again. Set in relation to the 17% usage share of the brand, this means that 65% of their owners show loyalty to the brand.
What's the buzz around Citizen in the United States?
In September 2022, about 16% of U.S. watches users had heard about Citizen in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Citizen in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
