Chanel brand profile in the UK 2022
How high is the brand awareness of Chanel in the UK?
When it comes to jewelry owners, brand awareness of Chanel is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chanel in the UK?
In total, 36% of UK jewelry owners say they like Chanel. However, in actuality, among the 91% of UK respondents who know Chanel, 40% of people like the brand.
What is the usage share of Chanel in the UK?
All in all, 18% of jewelry owners in the UK use Chanel. That means, of the 91% who know the brand, 20% own them.
How loyal are the owners of Chanel?
Around 12% of jewelry owners in the UK say they are likely to buy Chanel again. Set in relation to the 18% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Chanel in the UK?
In September 2022, about 25% of UK jewelry owners had heard about Chanel in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Chanel in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Chanel is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chanel in the UK?
In total, 36% of UK jewelry owners say they like Chanel. However, in actuality, among the 91% of UK respondents who know Chanel, 40% of people like the brand.
What is the usage share of Chanel in the UK?
All in all, 18% of jewelry owners in the UK use Chanel. That means, of the 91% who know the brand, 20% own them.
How loyal are the owners of Chanel?
Around 12% of jewelry owners in the UK say they are likely to buy Chanel again. Set in relation to the 18% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Chanel in the UK?
In September 2022, about 25% of UK jewelry owners had heard about Chanel in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Chanel in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
