Cartier brand profile in the United States 2022
How high is the brand awareness of Cartier in the United States?
When it comes to watches users, brand awareness of Cartier is at 70% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cartier in the United States?
In total, 26% of U.S. watches users say they like Cartier. However, in actuality, among the 70% of U.S. respondents who know Cartier, 37% of people like the brand.
What is the usage share of Cartier in the United States?
All in all, 15% of watches users in the United States use Cartier. That means, of the 70% who know the brand, 21% use them.
How loyal are the owners of Cartier?
Around 10% of watches users in the United States say they are likely to use Cartier again. Set in relation to the 15% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Cartier in the United States?
In September 2022, about 18% of U.S. watches users had heard about Cartier in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Cartier in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Cartier is at 70% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cartier in the United States?
In total, 26% of U.S. watches users say they like Cartier. However, in actuality, among the 70% of U.S. respondents who know Cartier, 37% of people like the brand.
What is the usage share of Cartier in the United States?
All in all, 15% of watches users in the United States use Cartier. That means, of the 70% who know the brand, 21% use them.
How loyal are the owners of Cartier?
Around 10% of watches users in the United States say they are likely to use Cartier again. Set in relation to the 15% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Cartier in the United States?
In September 2022, about 18% of U.S. watches users had heard about Cartier in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Cartier in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
