Fossil brand profile in the United States 2022
How high is the brand awareness of Fossil in the United States?
When it comes to watches users, brand awareness of Fossil is at 65% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fossil in the United States?
In total, 27% of U.S. watches users say they like Fossil. However, in actuality, among the 65% of U.S. respondents who know Fossil, 42% of people like the brand.
What is the usage share of Fossil in the United States?
All in all, 21% of watches users in the United States use Fossil. That means, of the 65% who know the brand, 32% use them.
How loyal are the owners of Fossil?
Around 14% of watches users in the United States say they are likely to use Fossil again. Set in relation to the 21% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Fossil in the United States?
In September 2022, about 15% of U.S. watches users had heard about Fossil in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Fossil in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Fossil is at 65% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fossil in the United States?
In total, 27% of U.S. watches users say they like Fossil. However, in actuality, among the 65% of U.S. respondents who know Fossil, 42% of people like the brand.
What is the usage share of Fossil in the United States?
All in all, 21% of watches users in the United States use Fossil. That means, of the 65% who know the brand, 32% use them.
How loyal are the owners of Fossil?
Around 14% of watches users in the United States say they are likely to use Fossil again. Set in relation to the 21% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Fossil in the United States?
In September 2022, about 15% of U.S. watches users had heard about Fossil in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Fossil in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
