Swarovski brand profile in the UK 2022
When it comes to jewelry owners, brand awareness of Swarovski is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Swarovski in the UK?
In total, 44% of UK jewelry owners say they like Swarovski. However, in actuality, among the 88% of UK respondents who know Swarovski, 50% of people like the brand.
What is the usage share of Swarovski in the UK?
All in all, 35% of jewelry owners in the UK use Swarovski. That means, of the 88% who know the brand, 40% own them.
How loyal are the owners of Swarovski?
Around 25% of jewelry owners in the UK say they are likely to buy Swarovski again. Set in relation to the 35% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Swarovski in the UK?
In September 2022, about 23% of UK jewelry owners had heard about Swarovski in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Swarovski in the UK.
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