Wilson brand profile in the United States 2024
How high is the brand awareness of Wilson in the United States?
When it comes to sportswear owners, brand awareness of Wilson is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wilson in the United States?
In total, 14% of U.S. sportswear owners say they like Wilson. However, in actuality, among the 78% of U.S. respondents who know Wilson, 18% of people like the brand.
What is the usage share of Wilson in the United States?
All in all, 9% of sportswear owners in the United States own Wilson. That means, of the 78% who know the brand, 12% own them.
How loyal are the owners of Wilson?
Around 7% of sportswear owners in the United States say they are likely to purchase Wilson again. Set in relation to the 9% usage share of the brand, this means that 78% of their owners show loyalty to the brand.
What's the buzz around Wilson in the United States?
In March 2024, about 5% of U.S. sportswear owners had heard about Wilson in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Wilson in the United States.
When it comes to sportswear owners, brand awareness of Wilson is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wilson in the United States?
In total, 14% of U.S. sportswear owners say they like Wilson. However, in actuality, among the 78% of U.S. respondents who know Wilson, 18% of people like the brand.
What is the usage share of Wilson in the United States?
All in all, 9% of sportswear owners in the United States own Wilson. That means, of the 78% who know the brand, 12% own them.
How loyal are the owners of Wilson?
Around 7% of sportswear owners in the United States say they are likely to purchase Wilson again. Set in relation to the 9% usage share of the brand, this means that 78% of their owners show loyalty to the brand.
What's the buzz around Wilson in the United States?
In March 2024, about 5% of U.S. sportswear owners had heard about Wilson in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Wilson in the United States.
