Jordan brand profile in the United States 2024
How high is the brand awareness of Jordan in the United States?
When it comes to sportswear owners, brand awareness of Jordan is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jordan in the United States?
In total, 39% of U.S. sportswear owners say they like Jordan. However, in actuality, among the 93% of U.S. respondents who know Jordan, 42% of people like the brand.
What is the usage share of Jordan in the United States?
All in all, 27% of sportswear owners in the United States own Jordan. That means, of the 93% who know the brand, 29% own them.
How loyal are the owners of Jordan?
Around 22% of sportswear owners in the United States say they are likely to purchase Jordan again. Set in relation to the 27% usage share of the brand, this means that 81% of their owners show loyalty to the brand.
What's the buzz around Jordan in the United States?
In March 2024, about 32% of U.S. sportswear owners had heard about Jordan in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 34%, meaning at the time of the survey there's some buzz around Jordan in the United States.
When it comes to sportswear owners, brand awareness of Jordan is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jordan in the United States?
In total, 39% of U.S. sportswear owners say they like Jordan. However, in actuality, among the 93% of U.S. respondents who know Jordan, 42% of people like the brand.
What is the usage share of Jordan in the United States?
All in all, 27% of sportswear owners in the United States own Jordan. That means, of the 93% who know the brand, 29% own them.
How loyal are the owners of Jordan?
Around 22% of sportswear owners in the United States say they are likely to purchase Jordan again. Set in relation to the 27% usage share of the brand, this means that 81% of their owners show loyalty to the brand.
What's the buzz around Jordan in the United States?
In March 2024, about 32% of U.S. sportswear owners had heard about Jordan in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 34%, meaning at the time of the survey there's some buzz around Jordan in the United States.
