New Era brand profile in the United States 2024
How high is the brand awareness of New Era in the United States?
When it comes to sportswear owners, brand awareness of New Era is at 38% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is New Era in the United States?
In total, 9% of U.S. sportswear owners say they like New Era. However, in actuality, among the 38% of U.S. respondents who know New Era, 24% of people like the brand.
What is the usage share of New Era in the United States?
All in all, 7% of sportswear owners in the United States own New Era. That means, of the 38% who know the brand, 18% own them.
How loyal are the owners of New Era?
Around 6% of sportswear owners in the United States say they are likely to purchase New Era again. Set in relation to the 7% usage share of the brand, this means that 86% of their owners show loyalty to the brand.
What's the buzz around New Era in the United States?
In March 2024, about 7% of U.S. sportswear owners had heard about New Era in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around New Era in the United States.
When it comes to sportswear owners, brand awareness of New Era is at 38% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is New Era in the United States?
In total, 9% of U.S. sportswear owners say they like New Era. However, in actuality, among the 38% of U.S. respondents who know New Era, 24% of people like the brand.
What is the usage share of New Era in the United States?
All in all, 7% of sportswear owners in the United States own New Era. That means, of the 38% who know the brand, 18% own them.
How loyal are the owners of New Era?
Around 6% of sportswear owners in the United States say they are likely to purchase New Era again. Set in relation to the 7% usage share of the brand, this means that 86% of their owners show loyalty to the brand.
What's the buzz around New Era in the United States?
In March 2024, about 7% of U.S. sportswear owners had heard about New Era in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around New Era in the United States.
