Umbro brand profile in the United States 2024
How high is the brand awareness of Umbro in the United States?
When it comes to sportswear owners, brand awareness of Umbro is at 35% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Umbro in the United States?
In total, 6% of U.S. sportswear owners say they like Umbro. However, in actuality, among the 35% of U.S. respondents who know Umbro, 17% of people like the brand.
What is the usage share of Umbro in the United States?
All in all, 4% of sportswear owners in the United States own Umbro. That means, of the 35% who know the brand, 11% own them.
How loyal are the owners of Umbro?
Around 3% of sportswear owners in the United States say they are likely to purchase Umbro again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Umbro in the United States?
In March 2024, about 3% of U.S. sportswear owners had heard about Umbro in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Umbro in the United States.
When it comes to sportswear owners, brand awareness of Umbro is at 35% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Umbro in the United States?
In total, 6% of U.S. sportswear owners say they like Umbro. However, in actuality, among the 35% of U.S. respondents who know Umbro, 17% of people like the brand.
What is the usage share of Umbro in the United States?
All in all, 4% of sportswear owners in the United States own Umbro. That means, of the 35% who know the brand, 11% own them.
How loyal are the owners of Umbro?
Around 3% of sportswear owners in the United States say they are likely to purchase Umbro again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Umbro in the United States?
In March 2024, about 3% of U.S. sportswear owners had heard about Umbro in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Umbro in the United States.
