Russell Athletic brand profile in the United States 2024
How high is the brand awareness of Russell Athletic in the United States?
When it comes to sportswear owners, brand awareness of Russell Athletic is at 47% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Russell Athletic in the United States?
In total, 12% of U.S. sportswear owners say they like Russell Athletic. However, in actuality, among the 47% of U.S. respondents who know Russell Athletic, 26% of people like the brand.
What is the usage share of Russell Athletic in the United States?
All in all, 7% of sportswear owners in the United States own Russell Athletic. That means, of the 47% who know the brand, 15% own them.
How loyal are the owners of Russell Athletic?
Around 5% of sportswear owners in the United States say they are likely to purchase Russell Athletic again. Set in relation to the 7% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Russell Athletic in the United States?
In March 2024, about 4% of U.S. sportswear owners had heard about Russell Athletic in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Russell Athletic in the United States.
When it comes to sportswear owners, brand awareness of Russell Athletic is at 47% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Russell Athletic in the United States?
In total, 12% of U.S. sportswear owners say they like Russell Athletic. However, in actuality, among the 47% of U.S. respondents who know Russell Athletic, 26% of people like the brand.
What is the usage share of Russell Athletic in the United States?
All in all, 7% of sportswear owners in the United States own Russell Athletic. That means, of the 47% who know the brand, 15% own them.
How loyal are the owners of Russell Athletic?
Around 5% of sportswear owners in the United States say they are likely to purchase Russell Athletic again. Set in relation to the 7% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Russell Athletic in the United States?
In March 2024, about 4% of U.S. sportswear owners had heard about Russell Athletic in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Russell Athletic in the United States.
