Callaway brand profile in the United States 2024
How high is the brand awareness of Callaway in the United States?
When it comes to sportswear owners, brand awareness of Callaway is at 42% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Callaway in the United States?
In total, 9% of U.S. sportswear owners say they like Callaway. However, in actuality, among the 42% of U.S. respondents who know Callaway, 21% of people like the brand.
What is the usage share of Callaway in the United States?
All in all, 7% of sportswear owners in the United States own Callaway. That means, of the 42% who know the brand, 17% own them.
How loyal are the owners of Callaway?
Around 5% of sportswear owners in the United States say they are likely to purchase Callaway again. Set in relation to the 7% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Callaway in the United States?
In March 2024, about 8% of U.S. sportswear owners had heard about Callaway in the media, on social media, or in advertising over the past three months. Of the 42% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Callaway in the United States.
When it comes to sportswear owners, brand awareness of Callaway is at 42% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Callaway in the United States?
In total, 9% of U.S. sportswear owners say they like Callaway. However, in actuality, among the 42% of U.S. respondents who know Callaway, 21% of people like the brand.
What is the usage share of Callaway in the United States?
All in all, 7% of sportswear owners in the United States own Callaway. That means, of the 42% who know the brand, 17% own them.
How loyal are the owners of Callaway?
Around 5% of sportswear owners in the United States say they are likely to purchase Callaway again. Set in relation to the 7% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Callaway in the United States?
In March 2024, about 8% of U.S. sportswear owners had heard about Callaway in the media, on social media, or in advertising over the past three months. Of the 42% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Callaway in the United States.
