Champion brand profile in the United States 2024
How high is the brand awareness of Champion in the United States?
When it comes to sportswear owners, brand awareness of Champion is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Champion in the United States?
In total, 39% of U.S. sportswear owners say they like Champion. However, in actuality, among the 90% of U.S. respondents who know Champion, 43% of people like the brand.
What is the usage share of Champion in the United States?
All in all, 34% of sportswear owners in the United States own Champion. That means, of the 90% who know the brand, 38% own them.
How loyal are the owners of Champion?
Around 24% of sportswear owners in the United States say they are likely to purchase Champion again. Set in relation to the 34% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Champion in the United States?
In March 2024, about 23% of U.S. sportswear owners had heard about Champion in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Champion in the United States.
When it comes to sportswear owners, brand awareness of Champion is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Champion in the United States?
In total, 39% of U.S. sportswear owners say they like Champion. However, in actuality, among the 90% of U.S. respondents who know Champion, 43% of people like the brand.
What is the usage share of Champion in the United States?
All in all, 34% of sportswear owners in the United States own Champion. That means, of the 90% who know the brand, 38% own them.
How loyal are the owners of Champion?
Around 24% of sportswear owners in the United States say they are likely to purchase Champion again. Set in relation to the 34% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Champion in the United States?
In March 2024, about 23% of U.S. sportswear owners had heard about Champion in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Champion in the United States.
