ASICS brand profile in the United States 2024
How high is the brand awareness of ASICS in the United States?
When it comes to sportswear owners, brand awareness of ASICS is at 67% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ASICS in the United States?
In total, 18% of U.S. sportswear owners say they like ASICS. However, in actuality, among the 67% of U.S. respondents who know ASICS, 27% of people like the brand.
What is the usage share of ASICS in the United States?
All in all, 12% of sportswear owners in the United States own ASICS. That means, of the 67% who know the brand, 18% own them.
How loyal are the owners of ASICS?
Around 9% of sportswear owners in the United States say they are likely to purchase ASICS again. Set in relation to the 12% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around ASICS in the United States?
In March 2024, about 10% of U.S. sportswear owners had heard about ASICS in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around ASICS in the United States.
When it comes to sportswear owners, brand awareness of ASICS is at 67% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ASICS in the United States?
In total, 18% of U.S. sportswear owners say they like ASICS. However, in actuality, among the 67% of U.S. respondents who know ASICS, 27% of people like the brand.
What is the usage share of ASICS in the United States?
All in all, 12% of sportswear owners in the United States own ASICS. That means, of the 67% who know the brand, 18% own them.
How loyal are the owners of ASICS?
Around 9% of sportswear owners in the United States say they are likely to purchase ASICS again. Set in relation to the 12% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around ASICS in the United States?
In March 2024, about 10% of U.S. sportswear owners had heard about ASICS in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around ASICS in the United States.
