hummel brand profile in the United States 2022
How high is the brand awareness of hummel in the United States?
When it comes to sportswear users, brand awareness of hummel is at 22% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is hummel in the United States?
In total, 5% of U.S. sportswear users say they like hummel. However, in actuality, among the 22% of U.S. respondents who know hummel, 23% of people like the brand.
What is the usage share of hummel in the United States?
All in all, 4% of sportswear users in the United States use hummel. That means, of the 22% who know the brand, 18% use them.
How loyal are the owners of hummel?
Around 2% of sportswear users in the United States say they are likely to use hummel again. Set in relation to the 4% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around hummel in the United States?
In September 2022, about 4% of U.S. sportswear users had heard about hummel in the media, on social media, or in advertising over the past three months. Of the 22% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around hummel in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sportswear users, brand awareness of hummel is at 22% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is hummel in the United States?
In total, 5% of U.S. sportswear users say they like hummel. However, in actuality, among the 22% of U.S. respondents who know hummel, 23% of people like the brand.
What is the usage share of hummel in the United States?
All in all, 4% of sportswear users in the United States use hummel. That means, of the 22% who know the brand, 18% use them.
How loyal are the owners of hummel?
Around 2% of sportswear users in the United States say they are likely to use hummel again. Set in relation to the 4% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around hummel in the United States?
In September 2022, about 4% of U.S. sportswear users had heard about hummel in the media, on social media, or in advertising over the past three months. Of the 22% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around hummel in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
