Kappa brand profile in the United States 2024
How high is the brand awareness of Kappa in the United States?
When it comes to sportswear owners, brand awareness of Kappa is at 29% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kappa in the United States?
In total, 7% of U.S. sportswear owners say they like Kappa. However, in actuality, among the 29% of U.S. respondents who know Kappa, 24% of people like the brand.
What is the usage share of Kappa in the United States?
All in all, 5% of sportswear owners in the United States own Kappa. That means, of the 29% who know the brand, 17% own them.
How loyal are the owners of Kappa?
Around 4% of sportswear owners in the United States say they are likely to purchase Kappa again. Set in relation to the 5% usage share of the brand, this means that 80% of their owners show loyalty to the brand.
What's the buzz around Kappa in the United States?
In March 2024, about 6% of U.S. sportswear owners had heard about Kappa in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Kappa in the United States.
When it comes to sportswear owners, brand awareness of Kappa is at 29% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kappa in the United States?
In total, 7% of U.S. sportswear owners say they like Kappa. However, in actuality, among the 29% of U.S. respondents who know Kappa, 24% of people like the brand.
What is the usage share of Kappa in the United States?
All in all, 5% of sportswear owners in the United States own Kappa. That means, of the 29% who know the brand, 17% own them.
How loyal are the owners of Kappa?
Around 4% of sportswear owners in the United States say they are likely to purchase Kappa again. Set in relation to the 5% usage share of the brand, this means that 80% of their owners show loyalty to the brand.
What's the buzz around Kappa in the United States?
In March 2024, about 6% of U.S. sportswear owners had heard about Kappa in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Kappa in the United States.
