Vans brand profile in the United States 2024
How high is the brand awareness of Vans in the United States?
When it comes to sneakers owners, brand awareness of Vans is at 86% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vans in the United States?
In total, 33% of U.S. sneakers owners say they like Vans. However, in actuality, among the 86% of U.S. respondents who know Vans, 38% of people like the brand.
What is the usage share of Vans in the United States?
All in all, 25% of sneakers owners in the United States own Vans. That means, of the 86% who know the brand, 29% own them.
How loyal are the owners of Vans?
Around 20% of sneakers owners in the United States say they are likely to purchase Vans again. Set in relation to the 25% usage share of the brand, this means that 80% of their owners show loyalty to the brand.
What's the buzz around Vans in the United States?
In March 2024, about 17% of U.S. sneakers owners had heard about Vans in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Vans in the United States.
When it comes to sneakers owners, brand awareness of Vans is at 86% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vans in the United States?
In total, 33% of U.S. sneakers owners say they like Vans. However, in actuality, among the 86% of U.S. respondents who know Vans, 38% of people like the brand.
What is the usage share of Vans in the United States?
All in all, 25% of sneakers owners in the United States own Vans. That means, of the 86% who know the brand, 29% own them.
How loyal are the owners of Vans?
Around 20% of sneakers owners in the United States say they are likely to purchase Vans again. Set in relation to the 25% usage share of the brand, this means that 80% of their owners show loyalty to the brand.
What's the buzz around Vans in the United States?
In March 2024, about 17% of U.S. sneakers owners had heard about Vans in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Vans in the United States.
