Saucony brand profile in the United States 2024
How high is the brand awareness of Saucony in the United States?
When it comes to sneakers owners, brand awareness of Saucony is at 40% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Saucony in the United States?
In total, 8% of U.S. sneakers owners say they like Saucony. However, in actuality, among the 40% of U.S. respondents who know Saucony, 20% of people like the brand.
What is the usage share of Saucony in the United States?
All in all, 5% of sneakers owners in the United States own Saucony. That means, of the 40% who know the brand, 12% own them.
How loyal are the owners of Saucony?
Around 3% of sneakers owners in the United States say they are likely to purchase Saucony again. Set in relation to the 5% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Saucony in the United States?
In March 2024, about 3% of U.S. sneakers owners had heard about Saucony in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Saucony in the United States.
When it comes to sneakers owners, brand awareness of Saucony is at 40% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Saucony in the United States?
In total, 8% of U.S. sneakers owners say they like Saucony. However, in actuality, among the 40% of U.S. respondents who know Saucony, 20% of people like the brand.
What is the usage share of Saucony in the United States?
All in all, 5% of sneakers owners in the United States own Saucony. That means, of the 40% who know the brand, 12% own them.
How loyal are the owners of Saucony?
Around 3% of sneakers owners in the United States say they are likely to purchase Saucony again. Set in relation to the 5% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Saucony in the United States?
In March 2024, about 3% of U.S. sneakers owners had heard about Saucony in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Saucony in the United States.
