REI brand profile in the United States 2024
How high is the brand awareness of REI in the United States?
When it comes to outdoor fashion owners, brand awareness of REI is at 44% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is REI in the United States?
In total, 17% of U.S. outdoor fashion owners say they like REI. However, in actuality, among the 44% of U.S. respondents who know REI, 39% of people like the brand.
What is the usage share of REI in the United States?
All in all, 12% of outdoor fashion owners in the United States own REI. That means, of the 44% who know the brand, 27% own them.
How loyal are the owners of REI?
Around 10% of outdoor fashion owners in the United States say they are likely to purchase REI again. Set in relation to the 12% usage share of the brand, this means that 83% of their owners show loyalty to the brand.
What's the buzz around REI in the United States?
In March 2024, about 9% of U.S. outdoor fashion owners had heard about REI in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around REI in the United States.
When it comes to outdoor fashion owners, brand awareness of REI is at 44% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is REI in the United States?
In total, 17% of U.S. outdoor fashion owners say they like REI. However, in actuality, among the 44% of U.S. respondents who know REI, 39% of people like the brand.
What is the usage share of REI in the United States?
All in all, 12% of outdoor fashion owners in the United States own REI. That means, of the 44% who know the brand, 27% own them.
How loyal are the owners of REI?
Around 10% of outdoor fashion owners in the United States say they are likely to purchase REI again. Set in relation to the 12% usage share of the brand, this means that 83% of their owners show loyalty to the brand.
What's the buzz around REI in the United States?
In March 2024, about 9% of U.S. outdoor fashion owners had heard about REI in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around REI in the United States.
