Mammut brand profile in the United States 2024
When it comes to outdoor fashion owners, brand awareness of Mammut is at 29% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mammut in the United States?
In total, 7% of U.S. outdoor fashion owners say they like Mammut. However, in actuality, among the 29% of U.S. respondents who know Mammut, 24% of people like the brand.
What is the usage share of Mammut in the United States?
All in all, 4% of outdoor fashion owners in the United States own Mammut. That means, of the 29% who know the brand, 14% own them.
How loyal are the owners of Mammut?
Around 3% of outdoor fashion owners in the United States say they are likely to purchase Mammut again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Mammut in the United States?
In March 2024, about 5% of U.S. outdoor fashion owners had heard about Mammut in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Mammut in the United States.