icebreaker brand profile in the United States 2024
How high is the brand awareness of icebreaker in the United States?
When it comes to outdoor fashion owners, brand awareness of icebreaker is at 24% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is icebreaker in the United States?
In total, 7% of U.S. outdoor fashion owners say they like icebreaker. However, in actuality, among the 24% of U.S. respondents who know icebreaker, 29% of people like the brand.
What is the usage share of icebreaker in the United States?
All in all, 6% of outdoor fashion owners in the United States own icebreaker. That means, of the 24% who know the brand, 25% own them.
How loyal are the owners of icebreaker?
Around 4% of outdoor fashion owners in the United States say they are likely to purchase icebreaker again. Set in relation to the 6% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around icebreaker in the United States?
In March 2024, about 5% of U.S. outdoor fashion owners had heard about icebreaker in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around icebreaker in the United States.
When it comes to outdoor fashion owners, brand awareness of icebreaker is at 24% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is icebreaker in the United States?
In total, 7% of U.S. outdoor fashion owners say they like icebreaker. However, in actuality, among the 24% of U.S. respondents who know icebreaker, 29% of people like the brand.
What is the usage share of icebreaker in the United States?
All in all, 6% of outdoor fashion owners in the United States own icebreaker. That means, of the 24% who know the brand, 25% own them.
How loyal are the owners of icebreaker?
Around 4% of outdoor fashion owners in the United States say they are likely to purchase icebreaker again. Set in relation to the 6% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around icebreaker in the United States?
In March 2024, about 5% of U.S. outdoor fashion owners had heard about icebreaker in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around icebreaker in the United States.
