Outdoor Research brand profile U.S. 2024

How high is the brand awareness of Outdoor Research in the United States?
When it comes to outdoor fashion owners, brand awareness of Outdoor Research is at 29% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Outdoor Research in the United States?
In total, 6% of U.S. outdoor fashion owners say they like Outdoor Research. However, in actuality, among the 29% of U.S. respondents who know Outdoor Research, 21% of people like the brand.

What is the usage share of Outdoor Research in the United States?
All in all, 4% of outdoor fashion owners in the United States own Outdoor Research. That means, of the 29% who know the brand, 14% own them.

How loyal are the owners of Outdoor Research?
Around 3% of outdoor fashion owners in the United States say they are likely to purchase Outdoor Research again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.

What's the buzz around Outdoor Research in the United States?
In March 2024, about 3% of U.S. outdoor fashion owners had heard about Outdoor Research in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Outdoor Research in the United States.

Outdoor Research brand awareness, usage, popularity, loyalty, and buzz among outdoor fashion owners in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

984 respondents

Age group

18-64 years

Special properties

respondents who own outdoor fashion

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name?"

Brand popularity: "When it comes to outdoor fashion, which of the following brands do you like?"

Brand usage: "When it comes to outdoor fashion, which of the following brands do you own currently?"

Brand loyalty: "When it comes to outdoor fashion, which of the following brands are you likely to purchase again in the future?"

Brand buzz: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

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