Yves Saint Laurent brand profile in the United States 2024
When it comes to luxury fashion owners, brand awareness of Yves Saint Laurent is at 67% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Yves Saint Laurent in the United States?
In total, 21% of U.S. luxury fashion owners say they like Yves Saint Laurent. However, in actuality, among the 67% of U.S. respondents who know Yves Saint Laurent, 31% of people like the brand.
What is the usage share of Yves Saint Laurent in the United States?
All in all, 13% of luxury fashion owners in the United States own Yves Saint Laurent. That means, of the 67% who know the brand, 19% own them.
How loyal are the owners of Yves Saint Laurent?
Around 12% of luxury fashion owners in the United States say they are likely to purchase Yves Saint Laurent again. Set in relation to the 13% usage share of the brand, this means that 92% of their owners show loyalty to the brand.
What's the buzz around Yves Saint Laurent in the United States?
In March 2024, about 11% of U.S. luxury fashion owners had heard about Yves Saint Laurent in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Yves Saint Laurent in the United States.