Van Cleef & Arpels brand profile in the United States 2022
How high is the brand awareness of Van Cleef & Arpels in the United States?
When it comes to jewelry owners, brand awareness of Van Cleef & Arpels is at 35% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Van Cleef & Arpels in the United States?
In total, 5% of U.S. jewelry owners say they like Van Cleef & Arpels. However, in actuality, among the 35% of U.S. respondents who know Van Cleef & Arpels, 14% of people like the brand.
What is the usage share of Van Cleef & Arpels in the United States?
All in all, 3% of jewelry owners in the United States use Van Cleef & Arpels. That means, of the 35% who know the brand, 9% own them.
How loyal are the owners of Van Cleef & Arpels?
Around 2% of jewelry owners in the United States say they are likely to buy Van Cleef & Arpels again. Set in relation to the 3% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Van Cleef & Arpels in the United States?
In September 2022, about 2% of U.S. jewelry owners had heard about Van Cleef & Arpels in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Van Cleef & Arpels in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Van Cleef & Arpels is at 35% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Van Cleef & Arpels in the United States?
In total, 5% of U.S. jewelry owners say they like Van Cleef & Arpels. However, in actuality, among the 35% of U.S. respondents who know Van Cleef & Arpels, 14% of people like the brand.
What is the usage share of Van Cleef & Arpels in the United States?
All in all, 3% of jewelry owners in the United States use Van Cleef & Arpels. That means, of the 35% who know the brand, 9% own them.
How loyal are the owners of Van Cleef & Arpels?
Around 2% of jewelry owners in the United States say they are likely to buy Van Cleef & Arpels again. Set in relation to the 3% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Van Cleef & Arpels in the United States?
In September 2022, about 2% of U.S. jewelry owners had heard about Van Cleef & Arpels in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Van Cleef & Arpels in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
