Swarovski brand profile in the United States 2024
How high is the brand awareness of Swarovski in the United States?
When it comes to jewelry owners, brand awareness of Swarovski is at 63% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Swarovski in the United States?
In total, 27% of U.S. jewelry owners say they like Swarovski. However, in actuality, among the 63% of U.S. respondents who know Swarovski, 43% of people like the brand.
What is the usage share of Swarovski in the United States?
All in all, 18% of jewelry owners in the United States own Swarovski. That means, of the 63% who know the brand, 29% own them.
How loyal are the owners of Swarovski?
Around 13% of jewelry owners in the United States say they are likely to purchase Swarovski again. Set in relation to the 18% usage share of the brand, this means that 72% of their owners show loyalty to the brand.
What's the buzz around Swarovski in the United States?
In March 2024, about 16% of U.S. jewelry owners had heard about Swarovski in the media, on social media, or in advertising over the past three months. Of the 63% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Swarovski in the United States.
When it comes to jewelry owners, brand awareness of Swarovski is at 63% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Swarovski in the United States?
In total, 27% of U.S. jewelry owners say they like Swarovski. However, in actuality, among the 63% of U.S. respondents who know Swarovski, 43% of people like the brand.
What is the usage share of Swarovski in the United States?
All in all, 18% of jewelry owners in the United States own Swarovski. That means, of the 63% who know the brand, 29% own them.
How loyal are the owners of Swarovski?
Around 13% of jewelry owners in the United States say they are likely to purchase Swarovski again. Set in relation to the 18% usage share of the brand, this means that 72% of their owners show loyalty to the brand.
What's the buzz around Swarovski in the United States?
In March 2024, about 16% of U.S. jewelry owners had heard about Swarovski in the media, on social media, or in advertising over the past three months. Of the 63% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Swarovski in the United States.
