Burberry brand profile in the United States 2024
How high is the brand awareness of Burberry in the United States?
When it comes to luxury fashion owners, brand awareness of Burberry is at 76% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Burberry in the United States?
In total, 38% of U.S. luxury fashion owners say they like Burberry. However, in actuality, among the 76% of U.S. respondents who know Burberry, 50% of people like the brand.
What is the usage share of Burberry in the United States?
All in all, 27% of luxury fashion owners in the United States own Burberry. That means, of the 76% who know the brand, 36% own them.
How loyal are the owners of Burberry?
Around 20% of luxury fashion owners in the United States say they are likely to purchase Burberry again. Set in relation to the 27% usage share of the brand, this means that 74% of their owners show loyalty to the brand.
What's the buzz around Burberry in the United States?
In March 2024, about 22% of U.S. luxury fashion owners had heard about Burberry in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Burberry in the United States.
When it comes to luxury fashion owners, brand awareness of Burberry is at 76% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Burberry in the United States?
In total, 38% of U.S. luxury fashion owners say they like Burberry. However, in actuality, among the 76% of U.S. respondents who know Burberry, 50% of people like the brand.
What is the usage share of Burberry in the United States?
All in all, 27% of luxury fashion owners in the United States own Burberry. That means, of the 76% who know the brand, 36% own them.
How loyal are the owners of Burberry?
Around 20% of luxury fashion owners in the United States say they are likely to purchase Burberry again. Set in relation to the 27% usage share of the brand, this means that 74% of their owners show loyalty to the brand.
What's the buzz around Burberry in the United States?
In March 2024, about 22% of U.S. luxury fashion owners had heard about Burberry in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Burberry in the United States.
