Versace brand profile in the United States 2024
How high is the brand awareness of Versace in the United States?
When it comes to luxury fashion owners, brand awareness of Versace is at 85% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Versace in the United States?
In total, 36% of U.S. luxury fashion owners say they like Versace. However, in actuality, among the 85% of U.S. respondents who know Versace, 42% of people like the brand.
What is the usage share of Versace in the United States?
All in all, 21% of luxury fashion owners in the United States own Versace. That means, of the 85% who know the brand, 25% own them.
How loyal are the owners of Versace?
Around 16% of luxury fashion owners in the United States say they are likely to purchase Versace again. Set in relation to the 21% usage share of the brand, this means that 76% of their owners show loyalty to the brand.
What's the buzz around Versace in the United States?
In March 2024, about 21% of U.S. luxury fashion owners had heard about Versace in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 25%, meaning at the time of the survey there's little buzz around Versace in the United States.
When it comes to luxury fashion owners, brand awareness of Versace is at 85% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Versace in the United States?
In total, 36% of U.S. luxury fashion owners say they like Versace. However, in actuality, among the 85% of U.S. respondents who know Versace, 42% of people like the brand.
What is the usage share of Versace in the United States?
All in all, 21% of luxury fashion owners in the United States own Versace. That means, of the 85% who know the brand, 25% own them.
How loyal are the owners of Versace?
Around 16% of luxury fashion owners in the United States say they are likely to purchase Versace again. Set in relation to the 21% usage share of the brand, this means that 76% of their owners show loyalty to the brand.
What's the buzz around Versace in the United States?
In March 2024, about 21% of U.S. luxury fashion owners had heard about Versace in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 25%, meaning at the time of the survey there's little buzz around Versace in the United States.
