Louis Vuitton brand profile U.S. 2024

How high is the brand awareness of Louis Vuitton in the United States?
When it comes to luxury fashion owners, brand awareness of Louis Vuitton is at 86% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Louis Vuitton in the United States?
In total, 46% of U.S. luxury fashion owners say they like Louis Vuitton. However, in actuality, among the 86% of U.S. respondents who know Louis Vuitton, 53% of people like the brand.

What is the usage share of Louis Vuitton in the United States?
All in all, 31% of luxury fashion owners in the United States own Louis Vuitton. That means, of the 86% who know the brand, 36% own them.

How loyal are the owners of Louis Vuitton?
Around 25% of luxury fashion owners in the United States say they are likely to purchase Louis Vuitton again. Set in relation to the 31% usage share of the brand, this means that 81% of their owners show loyalty to the brand.

What's the buzz around Louis Vuitton in the United States?
In March 2024, about 30% of U.S. luxury fashion owners had heard about Louis Vuitton in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around Louis Vuitton in the United States.

Louis Vuitton brand awareness, usage, popularity, loyalty, and buzz among luxury fashion owners in the United States in 2024

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

More information

Number of respondents

732 respondents

Age group

18-64 years

Special properties

respondents who own luxury fashion

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name?"

Brand popularity: "When it comes to luxury fashion, which of the following brands do you like?"

Brand usage: "When it comes to luxury fashion, which of the following brands do you own currently?"

Brand loyalty: "When it comes to luxury fashion, which of the following brands are you likely to purchase again in the future?"

Brand buzz: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

Citation formats