Pandora brand profile in the United States 2024
When it comes to jewelry owners, brand awareness of Pandora is at 89% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pandora in the United States?
In total, 46% of U.S. jewelry owners say they like Pandora. However, in actuality, among the 89% of U.S. respondents who know Pandora, 52% of people like the brand.
What is the usage share of Pandora in the United States?
All in all, 37% of jewelry owners in the United States own Pandora. That means, of the 89% who know the brand, 42% own them.
How loyal are the owners of Pandora?
Around 30% of jewelry owners in the United States say they are likely to purchase Pandora again. Set in relation to the 37% usage share of the brand, this means that 81% of their owners show loyalty to the brand.
What's the buzz around Pandora in the United States?
In March 2024, about 35% of U.S. jewelry owners had heard about Pandora in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Pandora in the United States.